United Airlines
‍Lead UX Designer
April 2021 - Present

• Collaborates with stakeholders, research partners, and fellow designers to design digital experiences for customers
• Works closely with multidisciplinary team members throughout the project life-cycle to deliver solutions that meet defined key performance indicators and exceed customer expectations
• Led the redesign of United Airlines’ Customer Identity and Access Management, leading to a decrease in calls to the Service Center, increased traffic to self-service pages, and implementation of optional email and phone verification with a 71% success rate and 855k emails verified in the first two weeks
• Redesigned the user hub webpage, increasing traffic by 18.4%
• Designed and implemented features enabling users to seamlessly upload essential documents such as vaccination records and passports
  
• Redesigned the mobile app’s My United and My Account pages, consolidating key functionality into a single account page for ease of use
  
• Acted as the accessibility point person, ensuring all digital experiences meet or exceed WCAG 2.2 standards
  
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CareerFoundry
‍UI/UX Design Course Mentor
April 2021 - Present

• Provides design mentorship, project feedback, and art direction to fellow designers
  
• Guides professional development and kept designers up-to-date with industry trends and best practices
• Fosters a positive and collaborative work environment that promotes teamwork and open communication
  
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USAA
‍UI/UX Designer
April 2020 - April 2021

• Worked as a multidisciplinary designer for USAA Intranet site
• Worked with business analysts to ensure that user needs and expectations were met
• Managed projects while working closely with stakeholders and multidisciplinary team members from project kickoff through development and final implementation
  
• Ensured that all design work met defined key performance indicators and aligned with USAA brand and design guidelines
  
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American Eagle Outfitters
‍UI Designer
Sept 2019 - April 2020

• Rebranded American Eagle and Aerie’s loyalty/rewards program across print and digital touchpoints, ensuring the highest standards of quality, accessibility, and usability
• Collaborated with UI and UX designers, copywriters, developers, product managers, creative directors, and legal departments
• Contributed to style exploration and brand development leading to the creation of style and accessibility guidelines
  
• Designed a dynamic email campaign with micro animation and over 60 variations
  
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Designation
‍UI/UX Designer
July 2018 - Jan 2019

• Utilized design thinking to create thoughtful solutions for small businesses and tech startups
• Conducted user research and interviews to gain insights into their needs and expectations
• Led weekly stakeholder presentations to ensure that all parties were informed and engaged
• Redesigned Undaunted Athlete’s flagship mobile application used by golfers
  
• Created Ark, a website for artists to post their work, network, and receive critique
  
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Various Clients
Freelance Designer
Oct 2010 - Present

• Collaborates with clients to create visually appealing and informative marketing materials that meet their needs and goals
• Ensures that all design work met the highest standards of quality, accessibility, and usability
  
• Incorporates a strong understanding of each client’s brand and design guidelines into all design work
  
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Pittsburgh Festival Opera
In-house Visual Designer
May 2011 - July 2016

• Led the design and art direction of diverse marketing materials, spanning print and web advertisements, program books, promotional materials, signage, social media, email blasts, direct mail, video, animation, web design, and branding elements.
• Collaborated closely with in-house copywriters to develop visually appealing and informative promotional materials that effectively conveyed key messages.
• Served as a liaison between various external partners, including printers, mail houses, photographers, audio and video providers, and advertising outlets, ensuring smooth coordination and execution of projects.
• Maintained a consistent brand identity across all marketing materials, ensuring adherence to established design guidelines and brand standards.
  
• Demonstrated strong project management skills, effectively managing multiple projects simultaneously while meeting tight deadlines and maintaining high-quality deliverables.
  
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La Roche College
Graphic Design
2008-2014

The La Roche College Graphic Design Department encourages intellectual curiosity, interdisciplinary collaboration, conceptual thinking, social awareness, and individual creativity. As a student, I learned to be proactive leaders in the ever-changing design profession. In line with La Roche College’s mission, I place the utmost importance on an education that will ultimately empower me to effectively use design as a means to shape culture and affect positive change in society.